British American Tobacco
"Mobility without compromise": the ability to be creative, learn, work and play anywhere. This is the slogan used to advertise the Surface Pro which was to be transported via the commissioned promotion and marketing activities.
Microsoft hired us to design a high-impact presentation at the point of sale creating a lasting positive reflection on the entire product line. The goal was to strengthen Microsoft's positioning in the hardware sector.
The promotional campaign we designed and conducted had a lasting impact on the positioning of the entire Microsoft line. Sales rose significantly during the promotion period. The supplemental incentive campaign significantly increased motivation among our promoters.
Our progressive VICI applications (VICI = VERTIKOM Intelligent Controlling Instrument) provided results-oriented reporting. This reporting enables our clients to efficiently coordinate immediate measures and take advantage of special opportunities arising.