British American Tobacco
"Mobility without compromise" this is the slogan used to advertise the Surface Pro. The ability to be creative, learn, work and play anywherewas to be transported via promotion and marketing activities.
Microsoft hired VERTIKOM to design a high-impact presentation at the point of sale creating a lasting positive reflection on the overall product range. The goal was to strengthen Microsoft's positioning in the tangible product sector.
We were able to guarantee a lasting effect with our approach to train the promoters on how to conduct and approach the client and how to position the products. Sales rose significantly during the promotion period off- and online. The campaign was supported with an incentive driven activity for the promoters that significantly increased motivation sales.
Our progressive VICI applications (VICI = VERTIKOM Intelligent Controlling Instrument) provided results-oriented reporting. This reporting enables our clients to efficiently coordinate immediate measures and take advantage of special opportunities arising.