Mondelez

TV Commercial

TUC “TOTALLY CRACKER”

Our task was to position TUC as a delicious ‘social snack’ within the target group. We were responsible for conceptual design and supervision of all productions, as well as adaptation to meet country-specific preferences. Emphatic attribution was employed to create a young and dynamic atmosphere: TUC, TOTALLY CRACKER.

The TV commercial we created received the highest possible score for appetite appeal, to the complete satisfaction of Mondelez. The deliberately playful approach to the product proved to be uncommonly effective. 

We continuously cultivate our network of contacts with top food stylists and the most experienced dummy designers. This ensures maximum quality and authenticity for our clients in real product and model development. Our presentation expertise also extends to ensuring compliance with competition law requirements. 

 

Kontakt

Caroline Duetsch Kubik

Managing Partner
T +41 44 575 37 00
caroline.duetsch_kubik@vertikom.com