Shop Apotheke

Social Media


Healthy living is boring? Not at all! A healthy lifestyle makes you happy, and is both varied and entertaining. For the online pharmacy Shop Apotheke, our goal is thus to establish the brand as a partner in everyday life that helps users feel good, as that is the core brand premise that sets us apart from competitors.

The job: to effectively align language and imagery for cohesive messages about the highly varied and in part nuanced topic of "health" and post activating content accordingly. In addition, a suitable ad strategy was to be implemented to reach new target groups and build up a community of people who interact with the brand. On the German and Austrian Facebook channels of Shop Apotheke, we thus focus on healthy and enjoyable everyday life, addressing current healthy lifestyle topics. As part of our strategy we make four posts per week which instead of a disease or health problem focus on solutions and motivation, such as the #winterfest activation campaign and articles aimed at stimulating dialogue.

The aim is to demonstrate that there are many different approaches to healthy living. And that it can even be beneficial to indulge yourself with something every now and then. 


Melanie Baumgartner

Senior Project Manager
T +41 44 575 37 00