Services range from managing social media channels to planning and development of social media campaigns, including the creation and operation of a corporate blog. For the client Redken, a US cosmetics brand of the L'Oréal company, we were leadingthe digital presence.
Development of the website, content creation, promotion and digital support of the new product launch, all these services were offered through one single contact. The vast variety of services also includes a running prize giveaways, involving celebrities in the blog and offering special promotions, like the Instagram Psycho Quiz, that was developed by Vertikom.
REDKEN is positioned as a young brand that lets its influencers speak for it, thus successfully attracting a young, consumer-oriented, target group with affinity for social media and fashion. An authentic tonality was found that revived the recalled rebel look and feel of professional haircare, styling and hair color products.