Automotive supplier HELLA, known for its innovative lighting systems and vehicle electronics, had prime plans. A worldwide search was conducted to hand in one-off garage pictures representing “Masters at work” (Meister am Werk) to be included in the next generation of HELLA Calendar 2019. Our team led the project from A-Z, designed the prize, the landing page, the Facebook posts, the advertorials and the image video. The campaign was realized in nine languages and did run in 14 countries. It was a hard call for the Jury to determine the twelve winning shots.