Automotive supplier HELLA, known for its innovative lighting systems and vehicle electronics, had major plans. A search was conducted for unique workshop photos from around the world for the Meister am Werk campaign (‘The Master at Work’) for the 2019 HELLA Calendar. Our team oversaw the project from the beginning, handling everything from designing a special prize giveaway landing page to Facebook posts and ads, an image video, visualization and implementation of all measures. The campaign was realized in nine languages and run in 14 countries. The professional jury had no easy task determining the twelve winners.