Trade Fair Concept
Mondelez’s annual in-house Marketing Excellence Award (MEA) ceremony is acclaimed across Europe and around the world. The winning cases were proclaimed by a jury committee that consists of executive board members and external agencies. The most successful marketing concepts for the past year are evaluated and presented at the MEA. The award ceremony is broadcasted live in 33 countries.
Our tasks for the MEA were to design a brilliant presentation setting and trophies, ensure smooth execution of this highly exclusive event and coordinate operational implementation.
Our creative approach to the concept was highly appreciated, as the 2017 Award Ceremony was a spectacular highlight event with thrilled award winners and an enthusiastic audience. The live broadcasting of the award ceremony via social media channels inspired thousands of marketeers and other interested parties not only across Europe but also worldwide.