Trade Fair Concept
Mondelez holds the annual ceremony in-house for the Marketing Excellence Award (MEA), which is acclaimed across Europe and around the world. The award decision is be made by a jury panel comprised of executive board members and external agencies. The most successful marketing concepts from the past year are evaluated and judged at the MEA. The award ceremony is broadcast live in 33 countries.
Our tasks for the MEA were to design a brilliant presentation setting, ensure smooth execution of this highly exclusive event and coordinate operational implementation.
Our painstakingly created concept worked out well, as the 2017 Award Ceremony was a spectacular highlight event with thrilled award winners and an enthusiastic audience. Our launching of the award ceremony via social media channels inspired thousands of marketeers and other interested parties across Europe and worldwide.